REASONS TO INVEST
WHY INVEST IN BURNING GIRL?!
Stats on the current film industry, our audience, and women-driven projects :
-34.5% of narrative features at Sundance over the past five years were made by women.
-Looking at the financial impact of films with female leads/co leads, Walt Disney Studios was the top performer, with more than $4 billion in receipts for 4 female led/co led films in 2019. Disney earned more than 4 times as much in box office revenue as Universal Pictures last year for their female-driven content.
-The remaining studios brought in between $400 million and $893 million for their female-led films.
-In 2019, 43 movies featured a female lead or co-lead. This is a 13-year high, yet this percentage is still below the female population per the U.S. Census (51%) and the percentage of tickets sold at the box office in North America to females (47%).
-Researchers looked at the top 350 grossing films between 2014 and 2017.
The correlation was true irrespective of how big the production budget was: films where female stars had top billing, made more money than those with male stars.
This period included the animation Trolls, with the lead character voiced by Anna Kendrick, Beauty and the Beast, starring Emma Watson, as well as Captain America: Civil War starring Chris Evans, and two films from the Star Wars series.
The research on behalf of the Creative Artists Agency (CAA) and innovation consultancy shift7, divided the films into five different categories based on how much they cost to make, starting with those that were made on a budget less than $10m (£8m) and up to those made for $100m or more.
They then looked at whether the top-listed performer was male or female. At every budget level, films with female leads performed better in worldwide box office averages.
Top-grossing 100 films:
-40% featured female protagonists. 43% featured male protagonists, and 17% had ensembles or a combination of male and female protagonists.
Of the indie films screening at U.S. festivals 2018-2019:
-The percentages of women working as directors, writers, producers, executive producers, and editors on independent films reached historic highs.
-Women comprised 33% of directors, 32% of writers, 37% of producers, 32% of executive producers, 29% of editors, and 16% of cinematographers.
-Female storytellers bring a unique point of view to their stories. Melissa Silverstein from Women and Hollywood observes, “Women tell stories differently. We have different life experiences and those experiences inform our stories and the lens with which we view the world.”